Call to Action- Home Suppliers of Edinburgh!
A new innovative way to reach top homebuyer customers is here. Our Planit Edinburgh service is provided free to all new homeowners in the City. This is the best and most efficient way to reach an exclusive group of people who, on average, are going to spend more money on their home in the first year than at any time in their lifetime.
Join our team of PLAN-IT Edinburgh suppliers.
What is it?
We are a business designed to cater for Edinburgh Homeowners with property worth over £400,000 and planning renovations, home improvements and repairs. We gift our new homeowner subscribers with a free Home Planner and provide free access to the homemaking facilities and tools on our website.
How Does It Work For Suppliers?
“Moving home is a key life stage. For many it is a regular occurrence. For everyone it is a time of high spending on a wide range of goods and services. It is a time when you should be talking to customers – a great opportunity to reach high potential prospects” Marketing Week 1 Dec 2009
Our Homeowner subscribers are within two categories:
1) People who have just moved into a newly purchased property worth over £400,000
or
As a Guaranteed Supplier of PLAN-IT Edinburgh you will be a registered selected supplier. You will be available and trusted by our thousands of Homeowner subscribers to provide a guaranteed top-class service.
There are also opportunities to become an emergency call-out supplier for our subscribers managed under our concierge service.
The application process involves a standard vetting procedure and an agreement to sign-up to our independent Guarantee which we provide on each piece of work introduced by PLAN-IT Edinburgh.
PLAN-IT Edinburgh Guaranteed Supplier
To become a supplier contact us on:
T: 0131 235 1067
T: 07500 043570
E: info@planitedinburgh.com
For instance- If you want to target first time buyers for new household goods 99% of first-time buyers are contained in our silver demographic category of houses valued up to £225,000. Over 40% of homebuyers in the UK are first time buyers in need of a whole host of new appliances, products and services.
If you wish to target established house owners over the age of 50 you would aim for the gold and platinum advertising groups.
You can target customers at the trigger points of their home spending needs
Knowing your potential customers have actually moved home and your product is in front of them for a whole year during the period when they are most likely to make buying decisions regarding the services/products you sell, presents an enormous opportunity in terms of customer acquisition
“For the majority of homemovers, deferring expenditure during a move on items such as flooring, beds, sofas or kitchens is not an option. This makes targeting homemovers an obvious business choice.”
You can equally target your customers on the type of goods they are likely to buy at their stage of life and the buying cycle: e.g. Beds and Furniture
Research, from the Q1 2023 Property & Homemover Report from property data analytics specialist TwentyCi, reveals that homemovers are predicted to spend £1.1b on beds and furniture over the next 12 months. Colin Bradshaw, CEO at TwentyCi, comments: “..new owners in the UK spend £1.1bn on beds and furniture..”
The consumer Company Houzz carries out regular annual surveys of their customers. Their 2021 survey of home renovators found the following:
The Home renovation spend in the UK was recorded to be an average spend of £15,000 per household in 2021. They noted that higher budget projects (the top 10%) reached £100,000 or more in 2020– Our Platinum segment is most likely to reach these levels of budget spends.
Houzz also reported on spending trends on essential household items:
Kitchens
Two thirds of renovating homeowners made major changes to their kitchens, such as changing the layout of the kitchen and over half made upgrades to plumbing, electrical or heating (64% and 63%, respectively). Two in five homeowners increased the size of the kitchen and reframed, moved or added walls during renovations (44% and 42%, respectively).
(The property homemover data company Twenty Ci stated £4bn was spent on kitchens in UK per annum)
Paint and Décor
The Houzz survey revealed 51% of homeowners planned to renovate their new home within the move-in year. More than half (56%) of renovating homeowners i.e. 28% of all new homeowners planned to decorate or furnish their homes.
Gardens
The Houzz customers surveyed showed that outdoor projects have increased in popularity over the past years, (since Covid) with 2020 showing a thirteen percentage point increase (60%) among renovating homeowners.
If very high earners are the group,you want to target the platinum advertising segment is for you.
1000 Platinum Properties sold per annum are worth more than £450,001.
If medium to high earners are the group you want to target the 4,500 gold sold per annum advertising segment is for you. Gold Properties are worth between £225,001 and £450,000.
If average to medium level earners are the group you want to target the 4,500 silver sold per annum advertising segment is for you. Silver Properties are worth between £80,000 & £225,000.
Select the Guaranteed Suppliers Application button and begin the process.
We check your experience and credentials before approving your application
Your supplier profile will be published and advertised in the Home Planner delivered to Subscribers' home and also online. *
We ensure communication and project schedules are agreed between the Subscriber and the supplier.
* We will forward on Subscribers’ requests for quotes for your services.
